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Wherever you go, this sign lets you know you're recognized as
a V.I.P.
Here at Global Express, we're very selective about the merchants
we affiliate ourselves with.
If you, as a valued Global Express Cardmember, encounter problems
with any merchant, please call our Customer Hotline at 6331-8000
or e-mail
us. We value your feedback.
Our hotline is open from:
9am to 6:30 pm (Mon - Fri) and
9am to 1pm (Sat).
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- Counter the effect of rising customer expectations by
aligning company's capabilities to meet customers' needs;
- Identify and segregate profitable and unprofitable customers;
- Enable differentiated treatment between valued and basic
customers through assignment of comprehensive coverage for
valued customers and granting the minimum to basic customers;
- Optimise customer value through proper harvesting of profit
and reaping potential gains at the right time during the
lifecycle of customers;
- Ensure customer satisfaction and loyalty;
- Track lifetime value of customers according to profit
contribution versus lifecycle of the respective customers'
relationship; and
- Achieve customer-centric enterprise by striking a balance
between meeting customers needs and aligning company's products
and/or services to meet customers' expectations.
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Global Express utilises the Global Express Card,
Electronic Loyalty Programme and data analysis to provide our Strategic
Partners and Merchants with Customer Insight, Customer Strategy and
Customer Value.
Global Express practices critical marketing principles
using the I.D.I.C.O. model - Identify (identifying the
customers individually), Differentiate (Differentiating customer
by value then needs), Interact (Categorising them into loyal
and basic customers and thereafter interacting with them), Customise
(Customising relevant products and services according to their needs)
and Optimise (Optimising customer value during their lifecycle).
Through our proprietary Electronic Loyalty Programme, Global
Express bridges the gap between businesses and their valuable
customers; thereby creating closer ties in the loyalty world.
Website & content Copyright © 2002 Global Express™. All rights reserved.
Read Our Terms and Conditions.
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CO-BRANDING

Co-branded Cards

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