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Wherever you go, this sign lets you know you're recognized as a V.I.P.

Here at Global Express, we're very selective about the merchants we affiliate ourselves with.

If you, as a valued Global Express Cardmember, encounter problems with any merchant, please call our Customer Hotline at 6331-8000 or e-mail us. We value your feedback.

Our hotline is open from:
9am to 6:30 pm (Mon - Fri) and
9am to 1pm (Sat).

Global Express™ is in the business of customer relationship management (CRM) or one-to-one marketing. We believe relationship management is a perpetual activity - one that requires the participation of individuals throughout and beyond the enterprise. Global Express™ assists businesses by managing their databases and loyalty programmes, thereby "freeing" the businesses to focus on what they do best. Global Express™ delivers the best Return on Investment (ROI) by leveraging on information technology and utilizing the 7 core concepts of CRM methodology through the Global Express™ Electronic Loyalty Programme. This enables businesses to be able to:


  1. Counter the effect of rising customer expectations by aligning company's capabilities to meet customers' needs;
  2. Identify and segregate profitable and unprofitable customers;
  3. Enable differentiated treatment between valued and basic customers through assignment of comprehensive coverage for valued customers and granting the minimum to basic customers;
  4. Optimise customer value through proper harvesting of profit and reaping potential gains at the right time during the lifecycle of customers;
  5. Ensure customer satisfaction and loyalty;
  6. Track lifetime value of customers according to profit contribution versus lifecycle of the respective customers' relationship; and
  7. Achieve customer-centric enterprise by striking a balance between meeting customers needs and aligning company's products and/or services to meet customers' expectations.
Global Express™ utilises the Global Express™ Card, Electronic Loyalty Programme and data analysis to provide our Strategic Partners and Merchants with Customer Insight, Customer Strategy and Customer Value.

Global Express™ practices critical marketing principles using the I.D.I.C.O. model - Identify (identifying the customers individually), Differentiate (Differentiating customer by value then needs), Interact (Categorising them into loyal and basic customers and thereafter interacting with them), Customise (Customising relevant products and services according to their needs) and Optimise (Optimising customer value during their lifecycle).

Through our proprietary Electronic Loyalty Programme, Global Express™ bridges the gap between businesses and their valuable customers; thereby creating closer ties in the loyalty world.














 

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